HOWDY! 

Oh, hello! I’m a NYC-based Product Marketer with over 12+ years bringing (and keeping!) products in market across B2B and DTC. I’ve helped many companies bring their products to life, including littleBits, quip, Grouphug, The Knot Worldwide, Lyft, and Procore. I have my MFA in Design & Technology from Parsons, the New School for Design and teach Research Methods to graduate Interaction Design students at SVA. I’m happiest with an exceptionally spicy bowl of noodles.

Let's make something epic! 

CHECK OUT SOME SELECT WORKS

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PRODUCT MARKETING.

My professional experience sits at the intersection of Product Marketing and User Research. On any given day,, I’m researching, experimenting, interviewing, or analyzing. A human-centric approach and inclusive design are central to my methodology, ensuring that everything we develop not only solves a true user problem, but does so in satisfying and delightful ways. I am skilled in both qualitative and quantitative research methods, and have led initiatives that span market differentiation, GTM strategies for DTC and B2B, product-led growth, defining/refining positioning and messaging, as well as lifecycle marketing strategy and execution. Check out some case studies below!

RESEARCH.

FOR FUN.